Gel eyeliner is applied with a thin brush. The Long Wear Gel Eye Liner stays put all day and will not smudge at all. The Cake Eye Liner is also used with a brush but the brush needs to be wet in order to apply, while mineral liners may be applied wet or dry. Cake Liners are great for adding density to the eye lashes and for creating sleek lines on the upper lids. Michael Todd also has color kohl eye liner pencils in a variety of shades, and a long wear eye liner pencil for those who prefer pencil.

Each Michael Todd Eyeliner formula has been tested to be hypo-allergenic and safe for sensitive eyes including contact lens wearers.

Most would compare Michael Todd to prestigious companies such as Yves Saint Laurent and Chanel who have made a mark with their over all cosmetic line, but seem to fall short on their overall range of shades. Michael Todd offers his clientele an expansive color option. On the Michael Todd website, clients can build their own palette based on the look they may be trying to achieve. Clients can feel confident knowing Michael Todd only incorporates key beneficial ingredients into each and every cosmetic product.

Michael Todd provides better options for women of all ages, more so than any other company including Bobbi Brown, Laura Mercier, Christian Dior, and Yves Saint Laurent. Michael Todd utilizes the latest technology in manufacturing his products and strenuously tests his ingredients to make sure they are of the utmost quality. Michael Todd Cosmetics strives to be the leading manufacturer in the industry.